Name, image and likeness (NIL) deals have made their way to high school sports as the Georgia High School Association approved a measure that would allow such deals between student-athletes and companies. Bibb County School District’s Athletic Director, Kevin Grooms, voiced his support of the new ruling because, he said, it opens up opportunities for student-athletes that did not exist before. At this time, there have been no NIL deals made with Bibb County student-athletes, but the infrastructure and regulations necessary for those deals has already been laid out with Grooms and Athletic Directors from Bibb County schools.
GHSA ruling on NIL deals shakes up high school sports
December 1, 2023
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