Macon’s 2021 Cherry Blossom Festival is a go during COVID. Here’s how businesses feel

The 39th International Cherry Blossom Festival is planned for March 19-28, and downtown businesses are preparing for an influx in customers.

In years prior to the coronavirus pandemic, the festival has had a $10 million-$12 million annual economic impact from a variety of factors including taxes, hotel rooms, food, and shopping, according to a University of Georgia study.

Businesses are still preparing for the festival with events, merchandise, and goodies for patrons along with increased sanitation and cleaning practices to prevent the spread of the COVID-19 virus.

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